How to Implement a Distribution Strategy That Aligns with Your Business Needs (Part 1)

Welcome to Thomas Insights — every day, we publish the latest news and analysis to keep our readers up to date on what’s happening in industry. Sign up here to get the day’s top stories delivered straight to your inbox. This is part 1 of a two-part article about creating and maintaining a great distribution chain. In this part, you will read about the need for distribution chains, the types of distribution channels to consider, and how the locations of the channel partners and their potential types of prospect and customer interactions determine the makeup of your distribution chain.